The travel accessory brand formerly known as Parallelle has rebranded as Afform, maintaining its signature makeup bag designs while expanding into tech and daily travel organization.
Key facts
- •The brand formerly known as Parallelle has rebranded as Afform to emphasize its 'Functional Form' design philosophy.
- •The Traveller makeup bag features a patented fold-down design that allows users to keep items upright and accessible.
- •The Large Traveller model includes 20 wall pockets and has been updated with a new zipper pocket and extra elastic loops.
- •Afform products are made with vegan leather and water-resistant twill materials.
- •The brand is expanding its product focus to include organization for tech accessories and jewelry in addition to beauty products.
The travel accessory company previously known as Parallelle has officially rebranded as Afform. Founder Annie Fan stated the name change serves to clarify the brand's design philosophy, which focuses on functional form. While the company has adopted a new identity, the core product line, including the popular Traveller makeup bags, remains unchanged in design and craftsmanship.
Product Design and Features
The brand's signature Traveller bags feature a patented fold-down design intended to keep beauty products upright and visible. The bags are constructed from vegan leather with water-resistant twill on the exterior and interior, allowing them to be wiped clean. The Large Traveller model measures 9.5 inches in both width and height and includes 20 wall pockets, mesh pouches, adjustable dividers, and elastic holders for brushes and razors. Following the rebrand, the Large Traveller has been updated with an additional zipper pocket and extra elastic loops.
Expansion and Product Range
Afform is expanding its mission beyond beauty storage to include organization solutions for tech accessories, daily travel, and weekend trips. The company offers the Traveller in three sizes: small for everyday essentials, medium for long weekends, and large for extended international travel. Additionally, the brand has reintroduced 'The Kit,' a product featuring a fold-down square shape designed to accommodate larger bottles. The company has also introduced a new travel jewelry storage product called the Vault.
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This article was independently rewritten by ManyPress editorial AI from reporting originally published by Elle.
