Jul 31, 2026
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The AFC has joined Uefa and Concacaf in opposing Fifa's plan for a new commercial entity, calling for an urgent review of the organization's governance.

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ManyPress Editorial

3 min readSource:Guardian Football Reviewed by editors
Asian Football Confederation Joins Opposition to Fifa's Commercial Proposal

Key facts

  • The AFC, Uefa, and Concacaf collectively represent 143 of Fifa’s 211 member associations.
  • Fifa president Gianni Infantino has faced united opposition from these three confederations regarding the FFE proposal.
  • The AFC explicitly stated that the FFE proposal should be dropped, going further than Concacaf’s initial stance.
  • Fifa claims the FFE is designed to allow member associations to take ownership of commercial opportunities.
  • A potential boycott could first affect the Under-20 Women’s World Cup in Poland next month.

The Asian Football Confederation (AFC) has formally backed opposition to Fifa’s proposed commercial company, Fifa Forward Enterprise (FFE). The AFC joined Uefa and Concacaf in criticizing the plan, which has sparked threats of a potential boycott of Fifa competitions. Fifa continues to insist it will proceed with its consultation process, despite facing unified opposition from confederations representing a majority of its member associations.

By the numbers

143
member associations in the opposing coalition
211
total Fifa member associations

Confederations Demand Governance Review

In a statement released Friday, the AFC argued that the FFE proposal lacks the necessary consensus and unity to proceed. The organization urged Fifa to conduct an urgent review of its decision-making framework, citing a recurring lack of consultation on major issues, including the hosting arrangements for the 2030 and 2034 World Cups. The AFC emphasized that the current situation, which includes the public discussion of a potential World Cup boycott, threatens the unity of the sport. Fifa maintains that the FFE is intended to provide member associations with commercial opportunities in their respective countries without compromising the governance of the sport. Fifa leadership stated that the consultation process was disrupted by incorrect media reports and emphasized that no single entity represents all 211 member associations.

Potential Impact on Future Tournaments

The coalition of Uefa, Concacaf, and the AFC represents 143 of Fifa’s 211 member associations, creating a significant hurdle for president Gianni Infantino. If the coalition remains unified, the proposal may lack the required votes to pass. Should Fifa refuse to alter its course, the first potential impact of a European-led boycott could occur at the Under-20 Women’s World Cup in Poland next month, followed by senior Women’s World Cup qualifiers in October.

Timeline

  1. 2016
    Gianni Infantino was elected as Fifa president.
  2. Friday morning
    The AFC issued a statement backing opposition to the FFE proposal.
  3. Next month
    The Under-20 Women’s World Cup in Poland is scheduled to take place.
  4. October
    Senior Women’s World Cup qualifiers are scheduled to occur.

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This article was independently rewritten by ManyPress editorial AI from reporting originally published by Guardian Football.

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