Anna Jewsbury discusses the design brand Completedworks opening its first flagship store on Chiltern Street in London's Marylebone.
.jpg)
Key facts
- •Completedworks was founded in 2013 by Anna Jewsbury and her brother Mark.
- •The brand's first flagship store is planned to open in early November on Chiltern Street in London's Marylebone.
- •The brand gained mainstream visibility during the pandemic with its scrunchie earrings worn by celebrities.
- •In February 2024, the brand staged a FW24 presentation featuring actress Joanna Lumley performing a monologue by Fatima Farheen Mirza.
- •The new flagship's lower-ground level will house a workshop that functions as both a viewing area and an events space.
Design brand Completedworks is preparing to open its first flagship store on Chiltern Street in London's Marylebone in early November. Founded in 2013 by Anna Jewsbury and her brother Mark, the brand has operated primarily online and through wholesale for over a decade. The new location will feature disciplines ranging from jewelry to vases and chairs, alongside a lower-ground workshop and events space.
Opening a Flagship on Chiltern Street
Anna Jewsbury noted that planning for the store began within the last six months, describing the swift turnaround as a rapid process involving numerous decisions about architecture, materials, and lighting. Chiltern Street was chosen for its distinctive character, which aligns with the brand's approach of combining classic foundations with unconventional design elements. The space is intended to encourage discovery across multiple disciplines, with a lower-ground workshop allowing customers to view behind-the-scenes work.
The Evolution of Live Fashion Shows
Completedworks gained wider recognition during London Fashion Week through live performances staged for its collections, starting in February 2024 with a monologue performed by actress Joanna Lumley. Subsequent presentations featured performers such as Dianna Agron, Debi Mazar, and Jemima Kirke, collaborating with writers like Fatima Farheen Mirza and Laura Waldren. While the brand skipped a live show this past September to focus on the store opening, Jewsbury indicated that future shows remain a possibility depending on new creative concepts.
Advertisement
This article was independently rewritten by ManyPress editorial AI from reporting originally published by Vogue.
