Digital creator Zainab Jiwa, known for her film-inspired modest fashion, recently went viral after an interaction with Zendaya at a London premiere.

Zainab Jiwa, a 29-year-old content creator and presenter, recently gained significant attention after an interaction with actress Zendaya at a London film premiere. Jiwa, who frequently attends major movie events dressed in outfits themed to the films, reported that the Hollywood star stopped to compliment her custom gold gown. The moment, captured on video, has since garnered 19 million views on TikTok.

Career as a digital creator

Jiwa began her career by posting videos about her favorite films and outfits on social media as a hobby. Her work eventually attracted the attention of major studios, starting with an invitation from Disney to interview the cast of the series Moon Knight. She now works as a full-time creator and presenter, interviewing A-list actors while wearing outfits designed to pay homage to the films being promoted.

Approach to modest fashion

As a Muslim woman who wears a hijab, Jiwa focuses on incorporating modest wear into her red carpet looks, a process she describes as "halalifying" her outfits. She works with various designers and brands while also reusing items to manage costs. Her creative choices have included a red gown featuring three faces wearing hijabs for House of the Dragon and spiderweb henna for a Spider-Man event.

Balancing fame and home life

Despite her professional success and large social media following—which includes 660,000 followers on TikTok and nearly 400,000 on Instagram—Jiwa maintains a grounded home life in Harrow, north-west London. She lives with her family, who she says have become supportive of her career path despite it differing from their initial expectations. While she faces occasional criticism regarding her style, she emphasizes that her primary goal is to inspire, entertain, and educate her audience.