Current menswear trends are increasingly defined by two distinct aesthetic categories: the polished 'dad' look and the relaxed, maximalist 'dude' style.
Key facts
- •The 'dad' look emphasizes elevated staples like polo shirts, chinos, and well-cut blazers.
- •Tailoring sales have increased by 17% so far this year, according to John Lewis.
- •The 'dude' aesthetic is described as more relaxed, colorful, and streetwear-oriented.
- •Style choices are not determined by age, as seen in the varied ages of those categorized as 'dudes' and 'dads'.
- •Hikmat Mohammed suggests the rise of 'dad' style may be a recession indicator, reflecting a desire for sharp, clear fashion.
Menswear is currently divided into two primary style clans: 'dads' and 'dudes.' This trend, observed at events like the US Open, categorizes men based on their sartorial choices rather than age or paternal status. While 'dads' favor sharp, fundamental tailoring, 'dudes' lean toward baggy, colorful, and streetwear-inspired ensembles.
The 'Dad' Aesthetic
The 'dad' look is characterized by straight, tight lines, muted colors, and practical embellishments. According to men’s fashion editor Hikmat Mohammed, this style is an elevated version of traditional menswear, featuring brands like Ralph Lauren, Brunello Cucinelli, and Loro Piana. Jacqui Markham, fashion creative director, notes that this trend represents a rediscovery of menswear fundamentals, with tailoring sales up 17% this year.
The 'Dude' Style
In contrast, the 'dude' style focuses on baggier silhouettes, vibrant colors, and adornments like chunky chains or backwards caps. Influenced by streetwear and brands such as Chrome Hearts, this look is often associated with figures like Adam Sandler and Brad Pitt. Experts note that dressing in the 'dude' style can be more expensive and time-consuming than the 'dad' look, as it often involves sourcing rare, vintage streetwear.
Fluidity and Influence
These categories are not strictly binary, as some individuals blend elements of both styles. Harry Styles, for example, is noted for wearing 'dad'-style clothing with 'dude' energy, and vice versa. The prevalence of these styles is attributed to factors like a desire for sharp, clear looks during economic uncertainty and the influence of 'quiet luxury' moving into the menswear market.
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This article was independently rewritten by ManyPress editorial AI from reporting originally published by The Guardian Fashion.
