Clinical skin care brand Dieux has partnered with tinned fish company Fishwife to release a limited-edition version of its reusable silicone eye masks.
Key facts
- •The Good Taste Forever Eye Mask features artwork by Danny Miller.
- •The product is priced at $25.
- •Fishwife was cofounded by Becca Millstein and Caroline Goldfarb.
- •The masks are made of medical-grade silicone.
- •The collaboration is available direct-to-consumer until supplies are exhausted.
Skin care brand Dieux is collaborating with Fishwife to launch the Good Taste Forever Eye Mask, a limited-edition version of its reusable silicone eye patches. The product features custom sardine illustrations by Fishwife illustrator Danny Miller and will be available for purchase starting Tuesday. The masks are sold in a case designed to complement Fishwife’s signature packaging.
Collaboration Details and Branding
The Good Taste Forever Eye Mask is made from the same medical-grade silicone as Dieux’s original product. Charlotte Palermino, cofounder and chief brand officer of Dieux, stated that the partnership was inspired by the history of the term 'fishwife,' which the companies aim to reclaim as a positive descriptor for outspoken women. The collaboration highlights the shared values of the two female-founded brands, specifically regarding ethical sourcing and sustainability.
Market Availability
The limited-edition masks retail for $25 and are available through a direct-to-consumer model while supplies last. Dieux recommends using the masks in conjunction with its Auracle Eye Serum, which is formulated to address under-eye circles and wrinkles.
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This article was independently rewritten by ManyPress editorial AI from reporting originally published by WWD.
