Jul 29, 2026
ManyPress

Advertisement

World

Regional football confederations and national associations have criticized FIFA for announcing a plan to sell stakes in a new commercial entity without prior consultation.

ManyPress

ManyPress

ManyPress Editorial

3 min readSource:Al Jazeera
FIFA Faces Backlash Over $20bn Commercial Subsidiary Proposal

Key facts

  • FIFA plans to establish a subsidiary called Forward Enterprise to oversee commercial operations.
  • The proposal aims to raise up to $4.2bn by selling minority stakes of up to 20% to private investors.
  • CONCACAF, the AFC, and UEFA have all expressed concerns regarding the lack of transparency and consultation.
  • UEFA is reportedly considering an emergency meeting to discuss a potential boycott of FIFA competitions.
  • EU Sport Commissioner Glenn Micallef warned that the plan raises questions about governance and potential conflicts of interest.

FIFA has proposed creating a $20bn subsidiary to manage the World Cup and other events, with plans to sell up to 20% of the entity to private investors. The proposal, which aims to raise $4.2bn, has drawn sharp criticism from the Asian Football Confederation (AFC) and the Confederation of North, Central America and the Caribbean (CONCACAF), both of which stated they were not consulted before the public announcement.

By the numbers

$20bn
proposed valuation of the new commercial subsidiary
20%
maximum stake offered to external investors
$4.2bn
capital FIFA aims to raise through the sale
143
number of member associations represented by critical confederations

Confederations Criticize Lack of Consultation

CONCACAF and the AFC reported that they learned of the equity sale proposal through media reports rather than official channels. Both organizations emphasized the need for transparency and due process, with the AFC noting that such significant initiatives require comprehensive engagement with stakeholders before being presented to decision-making bodies.

Widespread Opposition from National Associations

The criticism extends to national governing bodies, including the French Football Federation and England’s Football Association, both of which stated they were unaware of the details. UEFA has also expressed strong opposition, accusing FIFA of putting the game's "soul" up for sale and reportedly considering an emergency meeting to discuss potential responses, including a possible boycott of FIFA competitions.

Governance and Conflict of Interest Concerns

European Union Sport Commissioner Glenn Micallef raised concerns regarding the potential for conflicts of interest, noting that the alignment of FIFA’s regulatory powers with the financial interests of private entities could compromise the organization's independence. FIFA President Gianni Infantino stated that the organization exists to support sustainable development, though the proposal has faced significant pushback from 143 of FIFA's 211 member associations.

Advertisement

This article was independently rewritten by ManyPress editorial AI from reporting originally published by Al Jazeera.

World