G-III Apparel Group has named industry veteran Emily George to lead its direct-to-consumer retail and digital strategy, with a specific focus on the Marc Jacobs brand.

G-III Apparel Group has appointed Emily George as president of direct-to-consumer, North America, effective Monday. In this role, George will oversee the company's retail and digital growth strategy across the region, with a primary focus on the Marc Jacobs brand. She will report to G-III chairman and CEO Morris Goldfarb and Marc Jacobs CEO Eric Marechalle.

Background and Experience

George joins G-III following a tenure at Balmain, where she served as president of Americas and global wholesale since January 2022. During her time at Balmain, she focused on expanding the brand's retail presence and enhancing client relationships. Her new role represents a return to Marc Jacobs, where she previously spent nearly two decades in various leadership positions, including senior vice president of commercial for the Americas and global sales operations.

Strategic Context for Marc Jacobs

The appointment follows the recent acquisition of Marc Jacobs by WHP Global and G-III Apparel Group, a deal valued at approximately $925 million. G-III and WHP each hold a 50 percent stake in the brand, with G-III managing the operating business, including wholesale, retail, and e-commerce. G-III expects the Marc Jacobs business to be dilutive for the next 12 months but sees long-term potential to grow the brand's global sales to $1 billion.