Designer Junya Watanabe is releasing a new capsule collection featuring six jackets and a backpack in collaboration with Swiss mountaineering brand Mammut.

Designer Junya Watanabe has partnered with the Swiss mountaineering brand Mammut for a new capsule collection under his Eye Junya Watanabe Man label. The collection, which launches this Thursday, features six jackets and one backpack designed for urban environments while incorporating technical alpine elements.

Design and Collaboration Details

The collection includes a four-pocket jacket made from Ventile cotton with a detachable hood, as well as an insulated jacket that features Watanabe's signature patchwork design. According to Watanabe, the pieces aim to blend craftsmanship and elegance with Mammut's technical innovation and alpine expertise. Paul Cosgrove, chief product officer at Mammut, stated that the collaboration was intended to allow Watanabe to reinterpret the brand's product heritage through his own creative lens. The project was facilitated by Berlin-based art director Donald Schneider, who selected Watanabe for his experimental design philosophy.

Campaign and Brand Background

The campaign for the collection utilizes CGI animation to depict a science-fiction narrative featuring futuristic elevators and observation decks located at high altitudes. The Eye Junya Watanabe Man brand, which houses this collaboration, was established in 2005 to reflect the designer's personal perspective on clothing. Mammut, founded in a Swiss village in 1862, is known for its climbing equipment and mountaineering apparel.