Madison Wells Media chief Gigi Pritzker and president Dan Steinman discuss the company's strategy for navigating the current entertainment industry landscape.
Key facts
- •Gigi Pritzker and Dan Steinman discussed Madison Wells Media's strategy on the “Strictly Business” podcast.
- •Dan Steinman previously worked at Black Bear Pictures and as an agent at CAA.
- •The company plans to expand its international film sales presence.
- •Steinman emphasized that independent producers must be attuned to market and cultural demands to achieve profitability.
Madison Wells Media chief Gigi Pritzker and newly appointed president and chief content officer Dan Steinman appeared on Variety’s “Strictly Business” podcast to discuss the company’s approach to the evolving media marketplace. Pritzker noted that the company is looking to expand its presence in international film sales by leveraging Steinman’s background in distribution, exhibition, and finance.
Strategic Leadership and Expansion
Pritzker recruited Steinman, an alum of Black Bear Pictures and a former CAA agent, to help the company increase its output and engagement across various content platforms. Pritzker emphasized that while the company aims to increase its “shots on goal,” it intends to maintain its core identity and the types of content it has historically produced.
Market Realities for Independent Producers
Steinman highlighted the necessity for independent companies to identify specific target audiences for every project they support. He noted that producers must balance creative goals with an awareness of market and cultural trends, stating that even projects with lower budgets require significant financial consideration to remain profitable.
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This article was independently rewritten by ManyPress editorial AI from reporting originally published by Variety.
