Meta is purchasing environmental attribute certificates from MacroCycle Technologies to fund a new recycled plastic plant in the Southwestern U.S.
Key facts
- •Meta aims to achieve net-zero emissions by 2030.
- •The new MacroCycle plant is projected to produce 5,000 tonnes of recycled PET annually.
- •MacroCycle's SolvoGenesis process reportedly uses 80 percent less energy than conventional PET production.
- •MacroCycle was founded in 2023 by Stwart Peña Feliz and Jan-Georg Rosenboom.
- •The U.S. currently imports more than 40 percent of its virgin PET and 20 percent of its recycled PET.
Meta has entered into an agreement to purchase environmental attribute certificates from polymer manufacturer MacroCycle Technologies. The funds from this purchase will support the construction of MacroCycle's first commercial plant in the Southwestern U.S., which is intended to produce recycled PET polymer. This initiative is part of Meta's broader goal to reach net-zero emissions by 2030.
By the numbers
MacroCycle's SolvoGenesis Technology
Founded in 2023 by Stwart Peña Feliz and Jan-Georg Rosenboom, MacroCycle utilizes a proprietary process called SolvoGenesis to convert textile and packaging waste into virgin-quality PET. The company claims this method requires 80 percent less energy than standard PET production and can process mixed, blended, or contaminated materials that mechanical recycling methods often reject. The new plant is expected to produce 5,000 tonnes of recycled PET annually.
Supply Chain and Sustainability Goals
Meta's investment aims to address emissions associated with plastics within its supply chain. Devon Lake, head of net-zero strategy at Meta, stated that the company hopes this transaction will help mature the plastics market in a manner similar to its previous procurement efforts in the cement and steel sectors. MacroCycle notes that its domestic production will help address the reliance on imports, as the U.S. currently imports over 40 percent of its virgin PET and 20 percent of its recycled PET.
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This article was independently rewritten by ManyPress editorial AI from reporting originally published by WWD.
