Moncler is hosting a public exhibition across New York City during Fashion Week and opening its largest flagship store to date on Fifth Avenue.

Moncler is celebrating its history in New York City with a citywide open-air exhibition titled "New York in Moncler." Running from September 9 to 13 during New York Fashion Week, the project features large-scale photography displayed in communal spaces across the city. The exhibition concludes at Grand Central Terminal and highlights the brand's evolution from alpine wear to a metropolitan fashion staple.

Exhibition Highlights and Cultural Reach

The exhibition showcases key moments in the brand's New York history, including its 2011 Moncler Grenoble presentation at Grand Central Terminal and a 2014 choral fashion show at the Hammerstein Ballroom. It also features imagery of notable figures such as Alicia Keys, Spike Lee, Robert De Niro, and Al Pacino. Additional displays include photographs from the brand's Art for Love project at the New York Public Library and a performance staged at Lincoln Center. Alicia Keys narrates an accompanying film that tracks a model wearing the brand's Maya jacket through the city.

New Fifth Avenue Flagship

Coinciding with the exhibition, Moncler is scheduled to open its largest flagship store to date. Located on Fifth Avenue, the new retail space is situated near the exhibition's final site at Grand Central Terminal.