A regulatory filing confirms Netflix acquired the AI filmmaking startup co-founded by Ben Affleck for $587 million in cash.
Key facts
- •Netflix paid $587 million in cash for the startup InterPositive.
- •Ben Affleck co-founded the company and will serve as a senior advisor at Netflix.
- •InterPositive's AI tools are used to fix post-production issues like lighting and missing footage.
- •Netflix reported that about 300 of its titles have used generative AI to date.
- •The acquisition was first announced in March without initial disclosure of the price.
Netflix has disclosed in a regulatory filing that it paid $587 million in cash to acquire InterPositive, an AI filmmaking startup co-founded by actor and director Ben Affleck. The streaming company originally announced the acquisition in March, though it did not disclose the financial terms of the deal at that time.
By the numbers
Technology and Integration
InterPositive develops AI tools designed to assist filmmakers during post-production. According to Affleck, the technology helps address production challenges such as incorrect lighting, background replacements, and missing shots. The entire InterPositive team is joining Netflix, and Affleck has taken on the role of a senior advisor.
AI Usage at Netflix
The acquisition follows Netflix's broader integration of artificial intelligence into its operations. In its most recent earnings report, the company stated that approximately 300 of its titles have already utilized generative AI.
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This article was independently rewritten by ManyPress editorial AI from reporting originally published by TechCrunch.
