Sophie Jones, the new head of the Royal Television Society, aims to increase the organization's advocacy for the UK television industry as she prepares for her first annual convention.

Sophie Jones, who took over as head of the Royal Television Society (RTS) three weeks ago, intends to increase the charity's advocacy for the UK's television industry. As she prepares for her first RTS Convention in London this Tuesday, Jones stated that the organization should better communicate the economic and cultural value of television to politicians and media figures.

Convention Focus and Industry Challenges

The upcoming convention, themed "United in Change" and chaired by Amazon, will address significant industry shifts, including major mergers and advertising deals. Jones noted that the event will provide a platform to discuss how the industry is adapting to current economic pressures and evolving audience consumption habits.

Approach to Controversy and Debate

Jones emphasized that while the RTS will not take sides on political issues, it will continue to serve as a venue for intelligent debate. She stated the organization should not shy away from controversial speakers or topics, noting that the society's role is to convene conversations even when they involve challenging viewpoints.

Technology and Future Outlook

Addressing the role of artificial intelligence, Jones suggested a balanced approach, noting that while the technology requires management, it may offer opportunities to alleviate economic strain on broadcasters. She also highlighted potential lessons the television industry can draw from the music sector, particularly regarding direct-to-audience relationships and community building.