Nissan Motor announced a 170 million pound investment to manufacture its new Kicks hybrid SUV at its facility in Sunderland, U.K.
Key facts
- •Nissan is investing 170 million pounds, or $228 million, into its U.K. operations.
- •The facility will be used to produce the new Kicks hybrid SUV.
- •The project aims to improve Nissan's competitive position against new rivals in Europe.
- •The Kicks hybrid model has recorded over 1.8 million units in sales worldwide.
Nissan Motor announced on Wednesday that it will produce its new Kicks hybrid sport utility vehicle at its manufacturing plant in the United Kingdom. The Japanese automaker is committing 170 million pounds, equivalent to approximately $228 million, to the project.
By the numbers
$228 million
total investment amount in U.S. dollars
170 million pounds
total investment amount in British currency
1.8 million
global units sold of the Kicks hybrid
Production and Market Strategy
The investment at the Sunderland site is intended to help Nissan compete against new rivals within the European market. The Kicks hybrid crossover model has previously achieved global sales of more than 1.8 million units.
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This article was independently rewritten by ManyPress editorial AI from reporting originally published by Nikkei Asia.
