A new social media platform called Twitter.now has launched, claiming the Twitter name was abandoned by X Corp.
Key facts
- •Operation Bluebird, Inc. states it is not affiliated with X Corp.
- •The new platform, Twitter.now, currently has hundreds of users.
- •The Vera tool uses Gemini technology to analyze the veracity of tweets in real time.
- •X Corp., Elon Musk, and attorney Andrew Mayo did not respond to requests for comment.
- •Trademark attorney Josh Gerben suggests the move will likely trigger a legal challenge from X Corp.
Operation Bluebird, Inc. has launched a new social media platform at twitter.now, asserting that X Corp. abandoned the Twitter name. The site currently operates in a nascent stage with hundreds of users and features a design reminiscent of the former Twitter platform.
Platform Features and Goals
The platform includes standard social media functions such as replies and retweets. A key addition is an automated fact-checking tool called Vera, which is a Gemini-based engine designed to perform real-time analysis on every post. According to the company, the goal is to create a safer town square that is not financially dependent on viral content that may be harmful or inaccurate.
Legal Perspective
Trademark attorney Josh Gerben noted that while Operation Bluebird may have a viable legal theory regarding the abandonment of the Twitter trademark, the situation remains complex. Gerben stated that the launch represents an escalation that will likely draw a significant response from X Corporation.
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This article was independently rewritten by ManyPress editorial AI from reporting originally published by Ars Technica.
