Chinese toymaker Pop Mart has launched a new two-floor retail space in Singapore, featuring its first overseas Pop Bakery as part of a broader international expansion strategy.

Pop Mart International opened a new stand-alone store on Singapore’s Sentosa Island on Wednesday. Located directly opposite Universal Studios Singapore, the two-floor facility houses a retail store on the ground floor and the brand's first overseas Pop Bakery on the upper level.

Global Expansion and Retail Strategy

The Sentosa location is being viewed by analysts as a model for the company's future retail strategy, which incorporates mixed-type offerings. Jeff Zhang, a senior equity analyst at Morningstar, anticipates that Pop Mart will open more duplex-style stores in the coming years to support growth in underpenetrated markets, particularly in North America and Europe.

Domestic Market and Revenue Outlook

The international expansion follows a period of softer domestic sales and normalizing demand in China following a strong intellectual property cycle in 2025. Analysts noted that increased inventory availability has reduced the scarcity-driven foot traffic that previously defined the brand's identity. While the company is diversifying into theme parks, films, games, and licensing, year-on-year revenue growth is expected to slow in the second half of 2026 due to a high-base effect from the previous year.