A reflection on the transformation of street style from an industry niche to a global phenomenon, and its current shift toward personal expression.

After more than a decade of documenting street style, WWD editor and photographer Kuba Dabrowski have observed a significant evolution in the scene. What began as intimate documentation of industry insiders grew into a global spectacle driven by social media and influencers. Recently, the atmosphere has shifted as the industry faces financial uncertainty and audience fatigue regarding manufactured, brand-driven appearances.

The Rise and Shift of Street Style

The street style scene expanded rapidly during the era of Virgil Abloh, becoming a bridge between the fashion industry and broader youth culture. However, the distinction between genuine personal style and dressing for visibility has become blurred. In recent seasons, observers have noted that audiences are increasingly aware of paid placements and staged brand moments, leading to a decline in the appeal of manufactured street style.

Current Trends and Aesthetic Influences

Despite the broader shifts, specific brands continue to influence street aesthetics. Michael Rider’s Celine has emerged as a strong influence, characterized by scarves, flashes of red, and narrow, flat shoes. Meanwhile, the scene outside shows like Comme des Garçons and Rick Owens remains focused on community-driven aesthetics. Conversely, the presence of Birkin and Kelly bags outside Hermès shows serves as a spectacle of wealth and status.

A Return to Individuality

Photographer Kuba Dabrowski notes a potential return to observing genuine personal style. He highlights the Telfar event in New York as a standout moment, where attendees prioritized individuality and community over following trends. This event, which combined a runway show with a vintage and sample sale, is cited as an example of fashion’s more inclusive, open-to-everyone mood.