Pop star Tate McRae is entering the fragrance market with her first eau de parfum, Tate 01, developed in collaboration with Scent Beauty.

Pop star Tate McRae has announced her first fragrance, Tate 01, created in partnership with Scent Beauty. The eau de parfum features notes of bergamot, clary sage, orange flower, and moss. The product is designed to offer a subtle, skin-like scent and will be available in sizes ranging from $30 to $82.

Development and Design Process

McRae worked closely with master perfumers Adriana Medina and Antoine Maisondieu to develop the fragrance, noting that she was involved in every meeting to select the specific scents and textures. She emphasized that the fragrance is intended to evoke a feminine and sensual feeling, connecting to her personal memories and current life stage. The bottle design follows a minimalist, milky cube aesthetic. McRae compared the selection process for the bottle to her songwriting, noting that she reviewed millions of options before settling on the final design, which she described as timeless and understated.

Retail Strategy and Market Forecast

Tate 01 will launch exclusively on the website tatebytm.com. Following the initial online release, the fragrance will be available at Ulta Beauty, appearing online on Oct. 18 and in stores on Oct. 25. International distribution is also planned, with the scent set to be sold at retailers including Douglas and Boots in the U.K. Industry sources project that the launch will generate eight-figure revenues, with expectations for the brand to reach nine-figure revenues by 2027. Scent Beauty CEO Steve Mormoris stated that the company plans to expand its portfolio into new fashion-category brands and enter markets such as India and Brazil by 2027 and 2028.