Apple Corps has partnered with Universal Music Group for a wide-ranging deal covering merchandise, licensing, and e-commerce ahead of upcoming film and immersive projects.
Key facts
- •The deal grants Universal Music Group exclusive rights to physical and digital merchandise, licensing, and e-commerce for The Beatles.
- •The four-film biopic project, directed by Sam Mendes, is set for release in 2028.
- •The 2027 London immersive experience will be located at 3 Savile Row, the site of the band's rooftop concert.
- •Apple Corps was established in 1968 to manage the creative and business interests of the band.
- •Lucian Grainge, CEO of Universal Music Group, and Tom Greene, CEO of Apple Corps, confirmed the partnership.
Apple Corps, the company overseeing The Beatles' business interests, has signed a worldwide exclusive licensing and merchandising agreement with Universal Music Group. The deal covers physical and digital merchandise, e-commerce, and licensing for the band. This partnership expands a 14-year relationship between the two entities as they prepare for upcoming projects, including a series of biopics and a new immersive experience in London.
Upcoming Biopics and Immersive Experience
The agreement precedes the release of four Sam Mendes-directed biopics, titled "The Beatles – A Four Film Cinematic Event," which are scheduled for 2028. The films will feature Paul Mescal as Paul McCartney, Harris Dickinson as John Lennon, Joseph Quinn as George Harrison, and Barry Keoghan as Ringo Starr. The project is currently in production. Additionally, Apple Corps plans to open an immersive experience at 3 Savile Row in London in 2027. The seven-floor site will house archival material, a merchandise store, and a recreation of the studio where the band recorded "Let it Be." The location is also the site of the group's final rooftop concert.
Timeline
- 1968Apple Corps was formed to oversee the creative and business interests of The Beatles.
- 2027An immersive Beatles experience is scheduled to launch at 3 Savile Row in London.
- 2028The four-film cinematic event directed by Sam Mendes is set for release.
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This article was independently rewritten by ManyPress editorial AI from reporting originally published by Variety.
