Data from Yipitdata highlights the top-performing wellness brands at Ulta Beauty, with Lemme and Nutrafol leading brick-and-mortar sales in August.
Key facts
- •Lemme captured 40.2 percent of brick-and-mortar wellness sales at Ulta in August.
- •Nutrafol, a hair growth brand owned by Unilever, accounted for 15 percent of sales in the same period.
- •Ulta has introduced more than 40 new wellness brands to its inventory over the past 18 months.
- •The company is planning to launch a new fitness pillar in its wellness shops.
- •Eighty percent of Ulta's guests describe wellness as a holistic concept.
Ulta Beauty saw significant sales activity in its wellness category during August, driven by brands including Kourtney Kardashian-Barker’s Lemme, Nutrafol, and Love Wellness. According to Yipitdata, Lemme accounted for approximately 40.2 percent of brick-and-mortar wellness sales, while Nutrafol followed with 15 percent.
By the numbers
Wellness Strategy and Growth
Ulta Beauty has expanded its wellness offerings by adding over 40 brands to its assortment in the last 18 months. The retailer is currently focusing on four wellness pillars, with nutrition and supplements serving as a primary entry point for consumers. Laura Beres, vice president of wellness at Ulta, noted that the market is shifting toward lifestyle-oriented and proactive health products.
Expanding In-Store Categories
The retailer is also expanding its in-store presence for intimate wellness products, which were previously sold primarily online. Ulta is moving these items to physical locations to provide customers with guidance in navigating complex categories. Additionally, the company is preparing to enter the fitness category as part of its ongoing wellness expansion.
Advertisement
This article was independently rewritten by ManyPress editorial AI from reporting originally published by WWD.
