The pro-Trump super PAC MAGA Inc. is allocating $10 million for advertising in the Texas Senate race to support Republican Attorney General Ken Paxton.
Key facts
- •MAGA Inc. filed a report with the Federal Election Commission on Saturday detailing the $10 million expenditure.
- •The advertising campaign is set to target Democratic nominee James Talarico.
- •Senate Majority Leader John Thune estimated that advertising in Texas costs $8 million weekly.
- •Ken Paxton was impeached in 2023 on bribery and abuse of trust allegations but was later acquitted.
- •Donald Trump stated he plans to allocate between $400 million and $500 million to support Republican candidates.
The Donald Trump-aligned super PAC MAGA Inc. plans to spend $10 million on television and digital advertisements in the Texas Senate race, according to a Federal Election Commission filing. The spending will target Democratic nominee James Talarico. This move follows calls from Republican leadership for the former president’s political operation to provide financial support in the state to help maintain the party's Senate majority.
By the numbers
Context of the Texas Senate Race
Ken Paxton secured the GOP primary nomination after receiving an endorsement from Donald Trump, defeating incumbent Senator John Cornyn. Some Republican colleagues have expressed concerns regarding Paxton's candidacy, citing his 2023 impeachment by the state House on allegations of bribery and abuse of public trust, as well as personal controversies involving his marriage. Paxton was ultimately acquitted by the state Senate.
Republican Strategy and Funding
Senate Majority Leader John Thune recently urged the Trump team to invest in Texas, noting that advertising costs in the state are approximately $8 million per week. While some GOP strategists have expressed frustration over the timing of campaign engagement, Trump pledged on Wednesday to travel and support candidates, including Paxton. As of July 31, MAGA Inc. reported having over $400 million in the bank, and Trump has stated he intends to spend up to $500 million to assist Republican candidates in the midterm elections.
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This article was independently rewritten by ManyPress editorial AI from reporting originally published by NBC Politics.
