Flipkart Minutes is rapidly increasing its daily order volume and infrastructure to compete with established quick-commerce leaders in India.

Flipkart Minutes, the quick-commerce service launched by Walmart-owned Flipkart in August 2024, is rapidly closing the gap with established market leaders. The service now processes between 1.1 million and 1.2 million orders daily, a significant increase from the 390,000 to 400,000 orders recorded in November.

Infrastructure and Market Growth

Flipkart has aggressively expanded its delivery network, currently operating between 1,020 and 1,050 micro-fulfillment centers. The company is adding approximately 100 facilities per month, with a goal of reaching 1,500 centers by the end of 2026. This expansion has contributed to a reduction in average delivery times to about 11 minutes, down from 13 minutes a year ago.

Competitive Landscape

The Indian quick-commerce market remains dominated by Blinkit, which reports 3.4 million to 3.6 million daily orders, and Zepto, with 2.4 million to 2.6 million. Flipkart is currently narrowing the gap with Swiggy’s Instamart, which handles approximately 1.4 million daily orders. Meanwhile, Amazon is also scaling its own instant-delivery service, Amazon Now, aiming to reach over 300 cities.

Customer Engagement

Flipkart Minutes is seeing high retention, with 65% to 70% of monthly customers identified as repeat buyers. Transactions per customer have risen by 50% to 60% compared to the previous year. Customers spend an average of ₹400 to ₹500 per order, with high demand for staples, dairy, meat, and produce, alongside an expanding selection of gourmet items.