Yahoo Finance outlines its data collection practices, including the use of cookies and device identifiers for site analytics and personalized advertising.
Key facts
- •Yahoo collects data on visitor counts, device types, browsers, and session duration.
- •Data is aggregated and not associated with individual users.
- •The platform collaborates with 252 partners affiliated with the IAB Transparency & Consent Framework.
- •Technical identifiers used include browser cookies, device IDs, and IP addresses.
- •Users can manage their privacy preferences or revoke consent via the platform's privacy dashboard.
Yahoo Finance utilizes cookies and similar technologies to store and access information on user devices. This data collection supports site functionality, performance measurement, and the delivery of personalized content and advertisements.
Data Collection and Usage
The platform tracks the number of visitors, device types such as iOS or Android, browser information, and the duration of time spent on its websites and applications. This information is processed in an aggregated format and is not linked to individual users.
Partner Integration and Consent
Yahoo works with 252 partners under the IAB Transparency & Consent Framework. With user consent, these partners may access technical identifiers, including device IDs, IP addresses, and hashed or encrypted email addresses, to conduct audience research and improve service offerings.
User Privacy Controls
Users have the option to accept or reject the use of cookies and personal data for these purposes. Settings can be adjusted or consent withdrawn at any time through the privacy dashboard or the privacy and cookie settings links provided on the platform.
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This article was independently rewritten by ManyPress editorial AI from reporting originally published by Yahoo Finance.
