Amazon will display AI-generated images of products within its shopping app based on users' search queries.
Key facts
- •Amazon will display AI-generated images of products within its shopping app based on users' search queries.
- •The feature aims to help consumers better find what they're looking for by providing visual options.
- •The feature may be potentially misleading if customers don't read carefully.
- •Amazon has integrated other AI features into its retail site and shopping app, including AI-generated 'shoppable collages' and Amazon Lens Live.
Amazon announced that it will display AI-generated images of products within its shopping app based on users' search queries. The feature aims to help consumers better find what they're looking for.
How it Works
The feature will work by displaying AI-generated images of products when customers search for something they have in mind but don't know the right term to describe it. For example, if you search for a blue gingham dress, you might see a few dress styles appear as visual options.
Potential Issues
The feature may be potentially misleading, as customers who don't read carefully may think they're being directed to a page where they could find that exact dress, then be disappointed when it isn't available. It's also unclear why Amazon would make up fake product images when it has a website full of real photographs of real products.
Other AI Features
The feature follows a number of other attempts by Amazon to integrate AI into its retail site and shopping app, including AI-generated 'shoppable collages', Amazon Lens Live, and the ability to add text to visual searches. Amazon also recently replaced its Rufus AI chatbot with Alexa for Shopping.
This article was independently rewritten by ManyPress editorial AI from reporting originally published by TechCrunch.
