Apple has introduced HomeView, a 7-inch smart display featuring an overhauled Siri AI, alongside new smart home accessories and hardware updates.

Apple has launched HomeView, a new smart home hub featuring a 7-inch touchscreen and speaker base, designed to serve as a central command center for household tasks. The device, which integrates the company's revamped Siri AI, is priced at $299. Alongside the new display, Apple announced updates to its 4K TV and HomePod mini, as well as new partnerships for smart locks and thermostats.

HomeView Features and Capabilities

The HomeView device is designed to be a shared household hub capable of recognizing up to six different users. It supports Siri AI, which Apple describes as a more conversational assistant with personal context understanding. The display can be used for FaceTime calls, web browsing, music playback, and controlling connected home devices such as lights and cameras. It is available as a countertop unit in four colors or as a wall-mounted option.

Market Strategy and Availability

The launch marks a significant push for Apple into the smart home market, where it has previously competed with Amazon and Google. The company has partnered with LG and Schneider Electric to offer additional smart home products, including door locks that automatically unlock when detecting a user's iPhone or Apple Watch. While pre-orders for the device begin on Tuesday, Apple noted that HomeView will not be sold in the European Union for the time being as it works to ensure Siri AI complies with regional competition rules.

Additional Hardware Updates

Apple also introduced an updated 4K TV featuring a new A19 chip and hands-free Siri AI support, accompanied by a remote capable of playing music to assist in locating it. Furthermore, the HomePod mini 2 was announced with new color options and integrated Siri AI capabilities.