Croatia's eVisitor system reports a 2.5% increase in tourist arrivals for July 2026, marking the country's strongest July performance in two years.

Croatia recorded 4.7 million tourist arrivals and 29.6 million overnight stays in July 2026, according to the national eVisitor system. This performance represents a 2.5% increase in arrivals and a 1% rise in overnight stays compared to July 2025. For the first seven months of the year, the country reached 12.4 million total arrivals and 59.1 million overnight stays, reflecting a 1% growth rate over the same period last year.

Regional and Market Performance

The Adriatic region accounted for 56.1 million overnight stays during the first seven months of the year, a 0.5% increase. Continental Croatia, including Zagreb, saw over 3 million overnight stays, a 1% rise. Istria, Split-Dalmatia County, and Kvarner were the most visited regions, while top destinations included Rovinj, Vir, Poreč, Medulin, and Dubrovnik. Germany remained the leading source market with 10.3 million overnight stays, followed by domestic travelers and visitors from Slovenia, Austria, and Poland.

Economic Indicators and Outlook

Minister of Tourism and Sport Tonči Glavina noted that fiscalized invoices in July rose by 18% in value, with an 8% increase in the number of invoices issued compared to last year. Officials attribute the current success to the country's transport accessibility and diverse offerings. The Croatian National Tourist Board is now focusing on promotional activities for the post-season, particularly targeting markets in Poland and the United Kingdom.