Jaguar has debuted its Type 01 electric vehicle, a high-end grand tourer designed for the US market with a starting price of £130,000.

Jaguar officially unveiled its new Type 01 electric grand tourer at a launch event in New York on Tuesday. The vehicle marks a significant shift in strategy for the manufacturer, which is targeting a younger, wealthier demographic in the United States. The car is scheduled to go on sale in early 2027, with initial deliveries expected in the second half of that year.

Design and Specifications

The Type 01 features a muscular design measuring 5.2 meters in length and 2 meters in width, a size that makes it too large for standard UK parking spaces. Constructed with 73% aluminum, the vehicle weighs over 2.5 tonnes and lacks a rear window. It is powered by a 118 kWh battery pack operating at 850 V, which Jaguar states can charge from 10% to 80% in 22 minutes using a 350 kW DC fast charger. The powertrain delivers 1,015 horsepower and 1,007 lb-ft of torque, with an estimated range of 400 miles.

Strategic Rebranding

Jaguar managing director Rawdon Glover stated that the Type 01 is intended to move the brand away from its traditional customer base of men in their 50s toward a more design-literate, urban audience. The vehicle represents the culmination of a two-year rebranding effort for the company. With a starting price of £130,000 ($172,000), the Type 01 is priced significantly higher than the previous F-Type model, a move executives hope will place the company on a more solid financial footing.