Luxury brand Jil Sander has named former Moncler executive Marco Viganò as its new chief executive officer, effective immediately.

Jil Sander, a brand controlled by the OTB Group, has appointed Marco Viganò as its new chief executive officer. Viganò assumes the role immediately, reporting to OTB Group CEO Ubaldo Minelli, who had been leading the brand on an interim basis. The appointment follows the departure of former CEO Serge Brunschwig, who left the company on July 31, 2025.

Professional Background

Viganò joins Jil Sander with extensive experience in the luxury sector, having most recently served as global chief client officer and president of EMEA at Moncler. His career includes leadership roles as chief commercial officer at Audemars Piguet and chief operating officer at Saint Laurent, as well as positions at Louis Vuitton, Gucci, and L’Oréal. He holds a degree in economics and business from Università Cattolica in Milan.

Context at OTB Group

The appointment comes as parent company OTB Group navigates a challenging financial period. For the fiscal year ending December 31, 2025, OTB reported a 5% year-on-year decline in net sales to €1.6 billion, driven by a 14.7% drop in wholesale sales and market slowdowns in China and Europe. Despite these results, the company has focused on direct-to-consumer expansion, which accounted for 60% of turnover by February 2026. Jil Sander is currently led creatively by designer Simone Bellotti.