Blackpink's Jisoo stars in the new 'In the Open' campaign for Salomon, featuring a winter-ready footwear capsule launching globally on October 7.
Key facts
- •Jisoo is the global ambassador for Salomon.
- •The 'In the Open' campaign was photographed in South Korea.
- •The winter capsule includes the XT-6 Protective, XT-Whisper Gore-Tex, and XT-4 OG Gore-Tex models.
- •The collection will be available for purchase at salomon.com starting October 7.
Blackpink singer and Salomon global ambassador Jisoo is starring in the brand's new fall/winter 2026 campaign, titled "In the Open." The campaign, which was shot in South Korea, highlights the intersection of performance and fashion. This marks Jisoo's first global campaign for the brand since she became an ambassador earlier this year.
The Winter Capsule Collection
The campaign introduces a new capsule collection featuring three specific footwear silhouettes designed for winter conditions: the XT-6 Protective, the XT-Whisper Gore-Tex, and the XT-4 OG Gore-Tex. The campaign imagery reflects the brand's focus on blending urban life with outdoor utility by featuring Jisoo in a setting that combines a grassy landscape with a city skyline.
Ambassador Partnership
Jisoo stated that she prefers light and comfortable movement in her daily life, noting that Salomon footwear is a versatile choice for both outdoor activities and everyday wear. The collection is scheduled to launch globally on October 7 via the brand's official website.
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This article was independently rewritten by ManyPress editorial AI from reporting originally published by Elle.
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