Kylie Jenner made her first Victoria’s Secret runway appearance wearing the brand’s new $50 million Fantasy Bra.
Key facts
- •Kylie Jenner made her first Victoria’s Secret runway appearance at the 2026 show.
- •The new Fantasy Bra is valued at $50 million, the highest price for the piece to date.
- •The bra features 4,410 natural diamonds and a 75.54-carat Fancy Vivid yellow diamond.
- •Jacob Arabo of Jacob & Co. designed the bra, which took 15 craftspeople over 1,000 hours to create.
- •Timothée Chalamet and Kris Jenner were present in the audience during Jenner’s walk.
Kylie Jenner made her debut on the Victoria’s Secret runway at the 2026 fashion show, wearing the brand’s iconic Fantasy Bra. The appearance marked the first time the gemstone-encrusted bra had been featured on the VS catwalk since 2018. Jenner, 29, is a reality TV star and beauty entrepreneur with 380 million Instagram followers.
By the numbers
The $50 Million Fantasy Bra
The bra was designed by Jacob Arabo of Jacob & Co., drawing inspiration from the company’s Rare Touch Jewelry Collection. It features 4,410 natural diamonds surrounding a 75.54-carat radiant-cut Fancy Vivid yellow diamond. The piece was constructed from precious metal and stone, covered in crystals, and strung with fringe. It took 15 craftspeople more than 1,000 hours to build and weighs just under four pounds. Valued at $50 million, it is the most expensive Fantasy Bra to date, exceeding the previous record by $35 million.
Runway Styling and Audience
Jenner wore the bra with a silver studded top, an iridescent white miniskirt, a silver thong, and clear PVC heels. She completed the look with large feathery white wings. During her walk, the camera captured her boyfriend, Timothée Chalamet, cheering from the audience alongside her mother, Kris Jenner.
Creative Direction
Adam Selman, Victoria’s Secret’s chief creative officer, stated that the show’s central theme was "fandomonium." He noted that the Fantasy Bra was one of the most requested elements from the previous year’s show. Selman described Jenner as a "cultural powerhouse" and a "great catalyst" for the event, emphasizing that the pairing was intended to be fun and joyful for fans.
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This article was independently rewritten by ManyPress editorial AI from reporting originally published by Vogue, Harpers Bazaar.
