Actor and entrepreneur Mark Wahlberg is opening a 32,000-square-foot fitness facility near Las Vegas this December, aiming to provide affordable access to wellness services.
Key facts
- •The first Municipal Gym is a 32,000-square-foot facility located outside Las Vegas.
- •The gym is scheduled to open in December.
- •Services include blood work, epigenetic testing, compression therapy, and cold plunges.
- •Wahlberg intends for the gym to be an affordable alternative to expensive longevity-focused wellness centers.
- •The gym is an expansion of the Municipal sportswear brand, which launched in 2020.
Mark Wahlberg announced at TechCrunch Disrupt that he is launching a new gym concept, Municipal Gym, scheduled to open in December. Located outside Las Vegas, the 32,000-square-foot facility is designed to offer wellness and recovery services at a more accessible price point than existing high-end longevity clubs.
Fitness and Wellness Offerings
The new gym will feature a range of health-focused amenities, including blood work and epigenetic testing. Members will also have access to recovery equipment, such as compression therapy tools and cold plunges. The facility will include a café serving protein-focused food options.
Expansion of the Municipal Brand
The gym represents the next phase of Wahlberg’s Municipal brand, which began as a sportswear line launched during the COVID-19 pandemic. Wahlberg stated that the gym serves as an extension of his interest in impacting people's overall health, including their nutrition, training, and recovery habits. He noted that the physical location also provides a space for customers to interact with the Municipal clothing line.
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This article was independently rewritten by ManyPress editorial AI from reporting originally published by TechCrunch.
