New York-based duo Noware is releasing the Puff, a wearable necklace that doubles as a 128 GB USB flash drive with a customizable digital display.

Designers Harry Isaac and Sebastian Bidegain, working under the brand name Noware, are preparing to ship their retro-futuristic 'Puff' necklace this October. The device functions as a 128 GB USB flash drive while serving as a piece of jewelry. The necklace features a small, central screen that displays customizable animations when plugged into a phone or laptop, drawing power directly from the connected device rather than an internal battery.

Design and Functionality

The Puff necklace features stainless steel swirls and a bulbous, orange-centered display. Its design was inspired by cellular biology, tactile devices like old radios, and the textures of food. Beyond its aesthetic appeal, the creators intend for the device to be functional for professionals such as photographers, DJs, and IT workers who require portable storage. Users can customize the central screen using dedicated software, which allows for the creation of unique animations or logos. Because the device lacks an internal battery, the creators suggest it may have a longer lifespan than typical electronic accessories.

Market Positioning and Pricing

The Puff is priced at $179, a cost the creators attribute to the current high price of memory components driven by the AI industry. While the price is significantly higher than standard flash drives with similar storage capacities, the duo hopes to lower costs in future iterations, potentially by introducing non-metal versions. The product follows a viral social media reception in 2025, where an early prototype garnered over a million views. Isaac and Bidegain, both based in New York City, have previously worked on other experimental electronics, including an electric scooter that produces bubbles and a sampler built into a rock.