British designer Paul Smith shares insights into his life and fashion career in his new memoir, Threads: My Life in Style, released following his 80th birthday.

Key facts
- •Paul Smith celebrated his 80th birthday in July.
- •The designer sells more than 700,000 pairs of socks annually.
- •Smith’s Melrose Avenue store in Los Angeles became a viral sensation on Instagram for its pink wall.
- •Smith designed the leaders' jerseys for the 2013 Giro d’Italia bike race.
- •His office collection includes 28 bicycles, including a yellow Pinarello used by Chris Froome.
British designer Paul Smith has released a new memoir, Threads: My Life in Style, to mark his 80th birthday. The book chronicles his journey from growing up in Nottingham to becoming a prominent fashion figure, detailing his experiences with celebrity clients like David Bowie and his approach to design.
By the numbers
Design Innovations and Signature Styles
Smith is credited with transforming men's underwear in the 1970s by introducing vibrant colors and patterns to boxers. He also discusses his iconic multi-stripe design, which he describes as both a professional success and a personal burden. Additionally, Smith expanded his brand into accessories, notably introducing paperclip-motif socks to the UK market in the 1980s.
Office Curiosities and Celebrity Connections
The designer’s office is known for its eclectic collection of items, including 28 bicycles and numerous rabbit figurines sent by fans. His career also features high-profile collaborations and friendships, such as his relationship with David Bowie, who was a frequent customer of his suits. Smith also designed the leaders' jerseys for the 2013 Giro d’Italia, which were notably blessed by Pope Francis.
Reflections on Industry and Success
In the memoir, Smith addresses his early frustration with media comparisons to Ralph Lauren, noting his own preference for a more humorous approach to design. Despite his global success, he maintains a hands-on work ethic, recounting an experience during lockdown where he spent hours cleaning up a kitchen spill in his office.
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This article was independently rewritten by ManyPress editorial AI from reporting originally published by The Guardian Fashion.

