Sephora Europe has commissioned singer-songwriter John Legend to compose an original holiday anthem titled “Here It Is” for the upcoming festive season.
Key facts
- •John Legend composed an original song titled “Here It Is” for Sephora Europe’s holiday campaign.
- •The partnership follows Sephora’s 2023 holiday campaign featuring Mariah Carey.
- •John Legend’s upcoming album, “Muse,” is scheduled for release on October 23.
- •NielsenIQ data from 2025 indicates that nearly 25 percent of annual beauty sales occur in November and December.
- •Sephora recently served as the official beauty partner for both “Dancing With the Stars” and the U.S. Open.
Sephora Europe has announced a collaboration with singer-songwriter John Legend, who has composed an original song titled “Here It Is” for the retailer. The track focuses on the holiday and gifting season. This partnership is part of the brand's strategy to create unique marketing moments across its European markets.
Strategic Holiday Marketing
Catherine Spindler, president of Sephora Europe and Middle East, described the collaboration as an illustration of the company's ambition in the region. Elodie Barbé, vice president of marketing for Europe, noted that the project aims to engage clients through a celebration-driven activation. The holiday period is a significant time for the beauty industry, with NielsenIQ reporting in 2025 that nearly 25 percent of annual beauty sales occurred during November and December of the previous year.
Recent Brand Collaborations
Sephora has previously utilized high-profile partnerships for its holiday campaigns, including a 2023 collaboration with Mariah Carey. Beyond holiday-specific initiatives, the retailer has recently served as the official beauty partner for “Dancing With the Stars” and the U.S. Open. John Legend, who previously released the holiday album “A Legendary Christmas” in 2018, is also preparing for the October 23 release of his new studio album, “Muse,” produced by Pharrell Williams.
Timeline
- 2018John Legend achieved EGOT status and released the holiday album “A Legendary Christmas.”
- 2023Sephora partnered with Mariah Carey for a holiday campaign.
- 2025NielsenIQ reported that nearly a quarter of annual beauty sales occur in November and December.
- October 23John Legend is scheduled to release his new studio album, “Muse.”
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This article was independently rewritten by ManyPress editorial AI from reporting originally published by WWD.
