The Victoria’s Secret Fashion Show returned to the runway at the Sony lot in Los Angeles, featuring a lineup of high-profile models and musical performances.

The Victoria’s Secret Fashion Show has returned with a production held on the Sony lot in Los Angeles. The event featured a diverse lineup of models and musical acts, aiming to maintain the brand's cultural and financial presence in the fashion industry.

Runway Lineup and Performances

The event featured a roster of prominent models, including Gigi Hadid, Bella Hadid, Paloma Elsesser, Adriana Lima, Candice Swanepoel, Ashley Graham, Joan Smalls, Alessandra Ambrosio, Devyn Garcia, and Barbara Palvin. Kylie Jenner also made her debut at the show. The runway presentations were accompanied by performances from musical artists Tate McCray, KATSEYE, Megan Moroney, and Megan Thee Stallion. A highlight of the event was the return of the brand's signature Fantasy Bra, a diamond-encrusted lingerie piece.

Brand Strategy and Leadership

Adam Selman, who has served as executive vice president and chief creative officer for approximately 18 months, described the show as an effort to balance the brand's identity as a symbol of the 'American fantasy' while maintaining cultural relevance. The company, which reported $6.5 billion in revenue last year—a 5% year-over-year increase—continues to position the show as a major marketing event, having previously attracted an estimated 2.9 million viewers.

Notable Absences

Model Kendall Jenner did not participate in the 2026 show, continuing a trend of absence since the brand's return in 2024. Jenner, who previously walked in the 2015, 2016, and 2018 shows, was not included in the official list of confirmed models released by the brand prior to the event. Her absence follows a busy schedule during fashion month, including appearances at the Bottega Veneta and L’Oréal Paris runways.