Mazarine CEO Paul-Emmanuel Reiffers has increased his stake in the creative consulting group to 86 percent, ending 15 years of private equity involvement to focus on long-term international growth.

Paul-Emmanuel Reiffers, founder and CEO of the French creative consulting group Mazarine, has increased his ownership stake to 86 percent. The transaction, completed in September, concludes a 15-year period of private equity backing by LBO France, Mirabaud, and FG Bros. Reiffers aims to use this consolidated control to pursue international expansion and double the company's revenue over the next five years.

Ownership and Strategic Shift

Following the buyout, Jacques Veyrat has joined as a minority investor with a 9 percent stake through his holding company, Impala. Managing directors at the firm hold the remaining 5 percent. Reiffers stated that the move allows him to focus on long-term strategy and building the company for the next 30 years, noting that his sons, Boniface and Stanislas, have joined the business.

International Growth and Market Focus

Mazarine currently generates about 300 million euros in annual revenue, with 75 percent of its business originating in France. The company is prioritizing growth in the U.S., where revenue has tripled to approximately $70 million over the last three years. Additional expansion plans include opening an office in Milan in 2027 and potential acquisitions in China. Expansion in the Middle East is currently on hold due to regional conflict.

Diversification and Service Offerings

The group operates across luxury communications, creative services, events, media, and art production with 500 employees. Recent growth efforts include the acquisition of London-based PR firm Bacchus in June and the integration of Arter, an art and exhibition production company. Mazarine also utilizes proprietary generative AI to create personalized experiences for luxury clients.