A shift toward short, unvarnished or sheer-polished nails is gaining popularity in fashion circles, moving away from long, glossy manicures.

A trend toward "naked" nails emerged during the recent Copenhagen fashion week, featuring short, unvarnished or minimally polished fingers and toes. This aesthetic marks a departure from the long, bright, and glossy manicures that have previously dominated beauty standards. Industry experts note that the look emphasizes healthy-looking, low-maintenance grooming over elaborate nail art.

Drivers of the minimalist trend

The shift is attributed to various factors, including a preference for natural-looking beauty and practical lifestyle needs. Isabella Rose Davey, COO of Copenhagen fashion week, describes the style as "very Danish," noting that it aligns with a local focus on functionality and healthy skin. Others suggest the trend may be influenced by economic factors, as some consumers move away from regular salon visits to save money. Additionally, some fans cite environmental concerns, pointing to the waste generated by traditional manicures and the non-biodegradable nature of gel and acrylic products.

Cultural and critical perspectives

While some view the "naked" look as a matter of personal style or a broader shift toward natural features, others have raised concerns regarding its cultural implications. Critics argue that labeling minimalist nails as more "sophisticated" or "professional" can marginalize expressive styles historically associated with Black or working-class communities. Beauty journalist Ateh Jewel noted that beauty trends often reflect power and racial prejudices, while Irene Shelley, editor of Black Beauty and Hair magazine, emphasized that nails should be a form of self-expression without an attached hierarchy.